It’s been a long time coming, but we’re ready to start spreading the word about Allta and what to expect from us in 2018. First, though, we’d like to tell you about the survey, which many of you completed, to tell us about how you find shopping for tall clothing and what you would like to see in this space.
A big thank you to everyone who took part. In all, 80 people completed it ranging from 5’7” to 6’5” sharing your individual problems and bugbears when it comes to getting clothes that you like and that fit.
And your comments confirm that even when it is an established fact that each generation is getting taller and that taller people tend to earn more than their shorter counterparts (and, of course, make the best models!) it is still incredibly frustrating for tall women to go clothes shopping. Finding a good range of quality clothing shouldn’t be so hard to do, but it seems we all struggle. So read on to find out a bit more about the survey results and what I plan to do with the information.
First of all, it was good to see a good range of ages in the participants. We had a good spread, although most of you were in the range 41-50 (33.33%), with fewest under 20 (just one of you!).
In terms of our preferred labels, it appears we are making full use of the existing tall shops and tall ranges out there. Most of you mentioned shopping at Asos, Next, Long Tall Sally, JCrew, Gap, along with high street favourites: H&M, Zara, Mango, Old Navy, Banana Republic, Uniqlo, Cos, White Stuff, Boden, Fat Face and some boutique brands.
The majority (57.75%) of us shop online – probably because so many tall ranges are only available via the internet rather than in the actual shops! Also most of us have an eye for a bargain with 49.3% of us sale shopping but only 28.17% shopping on impulse.
But here’s where it gets interesting.
We may all be taller than average, but we are still all different sizes and shapes within our tall niche, which affects what clothing we find hardest or easiest to shop for. No surprises that quality jeans or work trousers cropped up in many people’s most sought-after items.
Also coats, jackets and anything with long sleeves (my own personal bête noir). But many of you also raised the issues of dresses that are the right length and, importantly, the right proportion: waists in the right place and, as one person pointed out “with shape not big sacks that swamp me – I’m tall not big”. A problem I suspect we can all identify with. Others who are longer in the body bemoaned the difficulty they have finding swimsuits, jumpsuits or dungarees that fit properly.
And as for what you’d like to see, this was also revealing:
More colour and more pattern were suggestions made by a few of you as well as some comments I am particularly pleased to receive: a resounding plea for higher quality fabrics and more natural fibres. That’s one of the things I am trying to address with Allta: the proliferation of clothes in cheap, synthetic fabrics, which don’t tend to stand the test of time. A few tops in polyester jersey that don’t need ironing and can be scrunched up for travelling is fine. But some decent cottons, woollens, linens and even silks to fit our taller proportions wouldn’t go amiss, which let your skin breathe and keep you cool in the summer and warm in the winter!
It’s good to know that some of you are also thinking along the same lines. I aim with Allta to produce garments made from high quality fabrics and am starting with some cottons, linen and wool tops and jackets. And a silk maxi dress is in the pipeline, timed for the summer season, of course.
I am interested in all your comments so if you want to add any thoughts, please drop me a line on firstname.lastname@example.org or if you have yet to take the survey and wish to do so, please follow the link to it here.